Oneida Nation Homelands (November 1, 2017) – The Oneida Nation today announced the grand opening of its first Maple Leaf Market, located on Route 5 and Sherrill Road in the City of Sherrill. In response to the demands of today’s active, always-on-the-go lifestyle, the newest convenience store brand in Central New York will focus on offering guests fresh, made-to order food and convenient grab-and-go options. Its robust menu features fresh hot and cold sandwiches, soups, salads, pastas, freshly-cut fruits and vegetables, freshly-brewed gourmet coffee and more.
The opening of Maple Leaf Market in Sherrill created 35 full- and part-time positions, and the Oneida Nation plans to open four additional Maple Leaf Market stores in 2018. The second Maple Leaf Market location is slated to open on Route 5 in Chittenango this spring.
Maple Leaf Market features a variety of items from regional companies, which is a prominent part of the culinary experience. Local partners include an exclusive gourmet coffee partner, Utica Coffee Roasting Company, offering all 35 of their flavors, blends and single origin specialty coffees, guaranteed to be freshly brewed every 30 minutes; jerky, maple syrup, honey and a variety of spices from Joe’s Jerky in Sherrill; donuts and other sweet treats from Tasswood Bakery in Pennellville; fresh bread and rolls from Syracuse-based New York Bakery; and milk and cream from HP Hood in Oneida.
“We’re extremely proud to introduce Maple Leaf Market to Central New York, our new convenience store brand that we believe will become synonymous with our region,” said Ray Halbritter, Oneida Nation Representative and Nation Enterprises CEO. “Our legacy is rooted in building new businesses that provide the highest standard of excellence and showcase the best of our region – Maple Leaf Market accomplishes both of those goals.”
“Maple Leaf Market’s decision to use high quality, local products as part of this new store concept is progressive and creates a critical link between local producers and local consumers,” said Frank Elias, President of Utica Coffee Roasting. “The Oneida Nation’s intentional strategy to source local has a great impact on local businesses, employees and the entire region, which should be recognized and celebrated.”
“Partnering with Maple Leaf Market is a tremendous growth opportunity for us, one that provides an exciting new channel to introduce more people to our products,” said Jodie Patla from Joe’s Jerky. “There aren’t many opportunities like this partnership for small companies like ours, and we are unbelievably fortunate to have the Oneida Nation in our community – for everything they do for the community and for local businesses like ours.”
Another Maple Leaf Market partner, Peggy Tassone, owner of Tasswood Bakery said, “By partnering with the Oneida Nation and Maple Leaf Market, we now have an opportunity to grow our business and ensure our legacy of offering delicious, fresh donuts and pastries continues for many years to come.”
“The Oneida Nation’s commitment to our community is astounding and we’re proud to expand our partnership with the new Maple Leaf Market,” said Will Doherty, National Sales Manager for New York Bakery. “As one of our largest customers in the region, Central New Yorkers should feel proud that we have such a collaborative partner as the Nation who is dedicated to our local economy.”
“We are very excited about our partnership with Maple Leaf Market and for the opportunity to offer a variety of our dairy products to guests here in this beautiful new store,” said Tim Lynch, Regional Sales Manager, HP Hood. “As a national brand, we’re always grateful for partnerships like this that continue to keep us top-of-mind in our local community.”
Maple Leaf Market will deliver the same high standards of excellence as the award-winning culinary program at Turning Stone, and at all of the Nation’s enterprises. Consistent with the Oneida Nation’s philosophy of always putting guests first, Maple Leaf Market in Sherrill will offer additional conveniences such as no ATM fees, full-service gasoline at self-serve prices, a comprehensive loyalty program, special gasoline discounts, top-selling grocery and essential items, a variety of imported and domestic beers and more.
With the Oneida Nation’s innovative TS Rewards Loyalty Program, guests can also earn and use points on all Maple Leaf Market purchases, as well as purchases at all Oneida Nation Enterprise businesses, including Turning Stone Casino, Yellow Brick Road Casino, the golf courses, spas, restaurants, hotels, and entertainment and nightlife venues.
About the Oneida Indian Nation
The Oneida Indian Nation is a federally recognized Indian nation in Central New York. A founding member of the Haudenosaunee Confederacy (also known as the Six Nations or Iroquois Confederacy), the Oneida Indian Nation sided with the Americans in the Revolutionary War and was thanked by Congress and President George Washington for its loyalty and assistance. Today, the Oneida Nation consists of about 1,000 enrolled Members, most of them living in Central New York. The Nation’s enterprises, which employ more than 4,500 people, include Turning Stone Resort Casino, Yellow Brick Road Casino, the SāvOn chain of gas stations and convenience stores, RV Park, three marinas and information, and Four Directions Productions – a 3D animation HD cinematography studio. Proceeds from these enterprises are used to rebuild the Nation’s economic base and provide essential services, including housing, health care, and education incentives and programs, to its Members.