A Different Path to Success:

College is often presented as the primary path to success. But Brandon Isaacs (Turtle Clan), a foreman at O’Connell Electric, took a different route—one that combined education with hands-on learning and a strong support system.

His story highlights the opportunities within the trades and underscores the powerful role that the Oneida Indian Nation’s Scholarship Program plays in helping individuals pursue these career paths. Brandon grew up surrounded by family members who worked in the trades, and it inspired him to follow in their footsteps.

“I’ve always had people in my life who worked in the trades,” he said. “Seeing that growing up made it feel like a natural path. It showed me that you can build a career, support your family, and take pride in what you do.”

His own journey into the trades began more than two decades ago when he applied for an electrical apprenticeship. Unlike a traditional college experience, apprenticeships blend classroom instruction with real-world, paid work. The five-year program Brandon entered required a high level of commitment and was no easy undertaking.

“It’s a structured program, which was great,” Brandon said. “It gives you everything you need to succeed, but it also holds you accountable. You have deadlines, you have expectations, and you have to stay on track. If you fall behind, they don’t slow things down for you—you have to put in the work to keep up.”

While the program demanded discipline, Brandon didn’t have to go through it alone. A critical factor in his success was the support he received from the Nation’s Scholarship Program.

“All of my books were paid for by the Nation, which made a huge difference,” he said, noting that the financial support also included a stipend to help with bills and living costs. “Having that support took a lot of pressure off. It allowed me to focus on learning instead of worrying about how I was going to cover everything.”

That support made a meaningful difference. By removing some of those financial barriers, the Nation’s Scholarship Program enabled Brandon to focus fully on his training and complete the program without taking on debt. It’s a model of how community investment can directly translate into long-term career success.

After completing his apprenticeship, Brandon became a journeyman wireman—the standard role for trained electricians. Over time, contractors recognized his leadership potential and offered him the opportunity to step into a foreman role.

Today, Brandon oversees job sites, manages crews, and ensures that projects run safely and efficiently. His day typically begins with detailed safety planning—identifying potential hazards, outlining the day’s work, and communicating expectations to his team. It’s a role that requires technical expertise and strong leadership and organizational skills.

“It starts with a plan,” he explained. “Every morning we go through the work, talk about safety, and identify any challenges…making sure everyone goes home safe at the end of the day. That’s the most important part of what I do.”

Brandon was drawn to the electrical trade in part for the balance it offers between physical and mental work, like planning, troubleshooting, and problem-solving. He also works in a wide range of environments—from schools and hospitals to industrial facilities and commercial developments. For those who prefer dynamic, ever-changing work over a static office setting, this can be a major advantage.

Financially, the trades provide strong earning potential and stability. Union electricians benefit from negotiated wages and benefits, and opportunities for overtime can significantly increase income—especially on high-demand projects with tight deadlines.

“When you’re on a job with a deadline, you might be working longer hours,” Brandon said. “It’s a lot of work, but it’s also an opportunity. You can really build up your income during those times, and that can make a big difference for you and your family.”

Equally important is the ability to avoid student debt. Many young people enter college without a clear sense of direction and leave with financial obligations that can take years to repay. Brandon acknowledged this reality, noting that some students realize quickly that college isn’t the right fit—but not before incurring costs.

In contrast, apprenticeships provide a pathway where individuals can earn money, gain experience, and build a career without accumulating debt.

The apprenticeship program through the International Brotherhood of Electrical Workers (IBEW), which now partners with Mohawk Valley Community College, also provides a strong educational foundation, allowing participants to graduate with workforce experience and an associate degree. This combination creates a well-rounded foundation for long-term success.

Brandon has made it a priority to share these opportunities with the next generation. At a recent job fair at the Mary C. Winder Community Center, he spoke with students about careers in the trades, aiming to broaden their understanding of what success can look like.

“The goal was really just to open some eyes,” he said. “There’s a big push toward college, and that works for a lot of people, but it’s not the only option. There are other paths where you can be successful and build a good life for yourself.”

His message is simple but important: the trades are not a fallback—they are a first-choice career for many. They offer stability, growth, and fulfillment, particularly for those who enjoy working with their hands and solving problems.

Brandon’s story is a powerful example of what’s possible when opportunity, support, and determination come together. Ultimately, he encourages young people to trust their instincts when choosing a career path.

“Follow your gut,” he said. “This is a viable alternative. It’s not for everyone, just like college isn’t for everyone…but if it’s something you’re interested in, you can make a great living and build a great career.”